Over a Million in Quoted Deals — Never Followed Up
Money was right there in the pipeline. Nobody called it back. That's not a sales problem — it's an infrastructure problem.
BUILD. LAUNCH. SCALE.
Killua is ready to move into residential — funding secured, Robin running point on sales and ops. What's missing is the infrastructure underneath: the system that turns ad spend into booked appointments into closed deals without leaks.
Funded and ready to deploy into residential.
Robin is leading sales and ops — but the engine isn't built yet.
Roofing live in ~30 days; solar follows as licensing clears.
No residential demand infrastructure — all to be built.
You've got the capital and the operator. What you need is the machine that turns both into closed deals.
Last year a roofing company doing several million a year in sales hired me as a consultant. I ran their ads and brought in real deals — then they brought me deeper to audit their entire pipeline. What I found is exactly what we're going to prevent here.
Money was right there in the pipeline. Nobody called it back. That's not a sales problem — it's an infrastructure problem.
Reps stacked with more leads than the system could carry. Wasted, missed, overwhelmed. Volume without infrastructure breaks teams.
I saw exactly where it broke. Those principles go into your system from day one — you don't pay the tuition I already paid.
I've also worked alongside Robin for 8 years — GS Solar Solutions, GS Energy Industries, Trust Energy. Ask him what I build.
Killua is already a legitimate commercial solar EPC — real crews, real projects, a wide Central Valley footprint, 82% repeat and referral business. What it's never had is the machine that fills the top of the funnel and makes sure nothing leaks out the bottom.
The hard part — building and installing solar at a high level — Killua already solved. We build the half that turns that capability into volume.
Killua's commercial brand is built for businesses and municipalities. Residential homeowners respond to different signals. Before we build, we pick the brand path — and I build whichever one you choose.
Modernize Killua and extend it across commercial, residential, and roofing. Leverages your reputation, license, and referral equity — one brand doing everything.
Killua stays the commercial flagship. Launch a residential identity under the Killua name — separate funnels, shared credibility.
A brand-new residential identity, purpose-built. Killua remains the commercial entity behind it. Zero baggage, total control.
Every path runs on the same infrastructure I build. The brand is your call — the engine underneath is identical. We decide this together in week one.
Every dollar of ad spend has to survive three stages to become revenue. Most operations lose deals at the seams between them. We build all three to work as one.
Get the leads. Multiple channels — search, social, paid, organic. Real demand, not a list you bought.
I run thisAppointment setting + call center. AI-assisted, always-on, every lead worked, every follow-up logged. Nothing dropped.
I help Robin build & maintainClose the deal. Rep tooling, follow-up automation, full visibility into every stage. The deal makes it to revenue.
I help Robin build & maintainRobin runs sales and ops. I build the engine he drives and manage the fuel that powers it.
Most agencies need 60 days just to build a list before they can run a single outbound campaign. You start with one already loaded.
Trust Energy GHL is loaded with untouched leads — reactivate with AI + call center day one. Most agencies wait months for this kind of starting list.
leads loadedTargetable homeowner lists ready to load the moment we go live. Outbound has fuel from the first day, not the first quarter.
homeowners targetableWhile licensing finalizes and ads spin up, the system is already working leads. The runway is paid for in motion, not stillness.
working leadsThis data transfers in and activates as part of your build — the kind of head start most operations would pay dearly for.
Homeowners decide in seconds whether you look legit. We build a brand and a site engineered to earn that trust and capture the lead.
Whichever brand path you choose, the storefront is built to make homeowners pick up the phone.
The booking layer is where the Roof Max pipeline broke. Here it's AI-assisted, always-on, and fully accountable — every lead worked, every call logged, every follow-up automated.
Scripts, software, automated custom follow-up. AI handles the volume humans can't. Humans do what humans do best.
Every call, lead status, and follow-up tracked. Robin oversees; the system ensures nothing slips. The numbers are real and visible to you.
Dormant Trust Energy leads + new homeowner lists worked immediately, with lead scoring and automated nurture so nothing goes cold.
Caller ready to deploy at $1,000/mo full-time — pass-through, no markup. Robin manages, I assist with onboarding and oversight.
You've committed to Roofr for roofing proposals. We wire it directly into your CRM and AI system so the moment a homeowner interacts with a proposal, the system reacts — automatically.
Roofr API via AppConnections add-on. Same webhook approach extends to your solar proposal tool (Aurora / Everbright class) for unified tracking across both trades.
Each tier sees what they need to act — and nothing they don't. Same data, three filters.
Roofr handles the bid. Your system handles everything around it — and never lets a viewed proposal go cold.
Everything it takes to go to market — built, customized, and ready to run in 30 days.
Every piece of this is built in month one. The next slide is what it costs.
Everything you just saw — built in 30 days, broken into terms that make sense.
We start the build immediately. Brand direction locked, Trust Energy GHL transferred, outbound system spinning up — all in week one.
Paid when the system is built and operational. Site, branding, call center, CRM, dashboards, automation — all live.
Management, optimization, continued development. AI software and usage included — your full marketing and technical layer for one fee.
Hard costs separate — ad spend and GHL wallet run on your card, no markup. Optional dedicated caller $1,000/mo full-time, pass-through. Everything else is right here.
The heavy build is done in month one. After that, it runs — and I stay on to manage, optimize, and keep building it forward.
$3,000/mo is the entire technical and marketing layer — less than the cost of one part-time hire, running your whole engine.
Here's why this beats every other way to spend the money.
Hands you leads. No booking. No nurture. No sales infrastructure. You're right back to the same leak that broke Roof Max.
They charge enterprise rates and still can't plug into your org like a partner who's sold this exact product alongside Robin for 8 years.
I've watched this fail — it's the Roof Max pipeline. Manual follow-up hits a wall when you scale. AI lets one person do the job of ten.
Every alternative costs more, delivers less, or breaks when you scale. This doesn't.
Licensing is already in motion — about two months out. That gives us a clean runway to build with zero performance pressure, so the day it clears, you pull the trigger and go.
Brand direction locked · website starts · Trust Energy GHL rebuilt · leads + lists loaded · outbound begins.
Call center scripts + AI live · sales rep system + Roofr wired · dashboards up for owner / manager / reps.
Branding video produced · social media system online · SEO + reputation system live across channels.
Full system tested · roofing customization complete · ready to scale at the moment licensing clears.
Launch marketing live. The engine is built. We attack roofing and solar in parallel — both go the moment each is ready — with the same modern system humming under both trades.
The build start aligns with your licensing timeline — lock it in now so we're ready the day you are.
$3,500 to start.
Operational in 30 days.
Robin drives. I build with him.
This proposal was generated using the same system you'd be hiring me to deploy. What you're looking at is a live demo of what your sales team gets.