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Net Metering
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Revelation Agency.

Growth infrastructure built to launch on May 1 — brand, lead generation, and conversion all running as one system from day one.

Prepared forNet Metering Systems
Prepared byRevelation Agency
Hard launchMay 1, 2026
02 · The Plan

Three layers. One system.

This isn't a stack of disconnected services. It's a single growth engine where brand presence, lead generation, and conversion infrastructure all feed each other.

01  /  FOUNDATION

Presence that earns trust on contact.

Premium site, positioning, and organic footprint that makes Net Metering Systems the obvious answer before a prospect ever speaks to a rep.

02  /  ACQUISITION

Qualified leads, on demand.

Paid acquisition, landing pages, and capture logic engineered to bring in real solar homeowners — not tire‑kickers — at a predictable cost per lead.

03  /  CONVERSION

Nothing slips through the cracks.

GoHighLevel runs notification, assignment, follow‑up, booking, nurture, and reputation — so every lead is worked the same way, every time.

03 · What Gets Built

The actual deliverables.

Tangible, named assets — not "services" — that become permanent parts of the business.

  • Website & Landing Pages

    Brand site + dedicated high-intent landing pages for ad traffic, built to convert solar homeowners.

  • Positioning & Brand Copy

    Core messaging, headline system, and voice that works across ads, site, organic, and sales conversations.

  • SEO Foundation

    Technical SEO, local SEO setup, content engine, and Google Business Profile — so the brand shows up without paying for every click.

  • Organic Social Engine

    Recurring content cadence across IG / FB / TikTok-style channels — positioning you as a category authority, not a logo.

  • Paid Acquisition

    Meta + Google ad infrastructure, creative system, and pixel architecture tied to lead quality — not vanity metrics.

  • GoHighLevel CRM & Automations

    Full pipeline build — capture, instant notification, rep assignment, follow-up sequences, booking, and reporting.

  • Speed-to-Lead System

    Text / call / email auto-triggered inside 60 seconds — the single biggest lever on solar lead close rates.

  • Reputation & Review Engine

    Post-close automation that generates Google reviews, feeds them into landing pages, and compounds local authority.

04 · The Distinction That Matters

Branding and lead gen are different machines.

Most agencies blur them. We separate them on purpose — different problems, different timelines, different budgets. Both are required. Neither replaces the other.

Machine One · Long Game

Branding & Organic Presence

What makes a homeowner trust Net Metering Systems at 10pm on a Tuesday, before they ever fill out a form.

  • Website, positioning, and copy system
  • SEO and local authority
  • Organic social presence and content cadence
  • Reputation and review velocity
Compounds month over month. No ad spend. Owned forever.
Machine Two · Short Game

Lead Gen & Paid Acquisition

What fills the pipeline this week with qualified solar homeowners who are ready to take a call today.

  • Meta + Google ad campaigns
  • Dedicated landing pages & capture logic
  • GHL pipeline and speed-to-lead automation
  • Sales enablement & reporting
Predictable on demand. Scales with ad spend. Tracked to revenue.
05 · Lead Flow

From click to close — automated.

One pipeline. Every lead tracked. Every dollar traceable back to revenue.

Paid Ads Meta · Google Organic Social IG · FB · Short-form SEO & Content Local · Organic Website & Landing Pages High-intent capture surfaces Lead Capture GoHighLevel Pipeline · Automations · Reporting Owner Notification Instant alert + reporting Rep Assignment Round-robin or routing Speed to Lead Text · Call · Email < 60s Appointment Booking Calendar + reminders 90-Day Nurture Dripped follow-up Reviews & Reputation Revenue Tracking
Traffic Sources
GHL Automation
Closing Layer
06 · Setup

One build. Two depths.

Setup is one-time. It builds the foundation your brand launches on. Pick the depth that fits where you are right now — both options get you live.

Tier 01 · Lean Launch
Launch Foundation
$1,000one-time
A clean, launch-ready starting point — website-focused with foundational brand and content support. Gets you live and looking right.
  • Core website rebuild & refresh
  • One primary landing page
  • Brand positioning & foundational copy
  • Starter organic content support
  • Ready for May 1 launch
Tier 02 · The one we recommend
Complete Growth Infrastructure
$2,000one-time
Full brand, full funnel, full automation — website plus the entire backend system engineered to run for years, not months.
  • Everything in Launch Foundation
  • Full GHL build — pipeline, nurture, booking, reporting
  • AI routing & speed-to-lead automation
  • SEO foundation + local authority setup
  • Review & reputation engine
  • Paid acquisition infrastructure live on day one
07 · Monthly

Three shapes. One recommended path.

The monthly keeps the brand engine running after launch. All three options are valid — the difference is how much of the organic engine stays live each month.

Option A

SEO Only

Office trade · no cash retainer

Full-service SEO — technical, local, content, reporting — in exchange for a dedicated office inside your space. We operate on-site; you get the full engine.

Option B

Organic Social Only

Office trade · no cash retainer

Full organic social presence — IG, FB, short-form — managed in exchange for office space. Same structure as Option A, different lane.

Option C · Recommended

SEO + Social Together

$500 / month · plus office

Both engines running side by side. Brand compounds fastest here — and paid acquisition has the most leverage underneath it. This is the ongoing configuration we recommend.

Sample UGC-style content produced for the Net Metering Systems social engine

This is what the brand machine produces.

UGC-style content built specifically for solar homeowners — short-form, on-platform, on-brand. The kind of asset that compounds in the social feed and pulls weight inside ad accounts at the same time.

Sample · Organic + Paid Ready
08 · Performance

Paid for watts installed — not hours worked.

$0.25/W
$250 per kW sold  ·  performance-only
Non-negotiable

This is how we stay aligned. We don't make money unless you make money. We win when watts get installed — and only then.

  • 1
    Client covers ad spend. Ad budget flows directly to Meta and Google. We never mark it up and we never touch it.
  • 2
    $0.25 per watt sold. Paid only on closed, installed business. No lead fees. No booked-appointment fees. No surprises.
  • 3
    $250 per kW. The math is simple, clean, and transparent. Revenue in — performance out.
09 · Timeline

From signed to launched — in four weeks.

Hard-dated. Hard-launched. May 1 is the fixed point — every phase works backward from it so nothing slips.

Week 0 · Now
Kickoff
Signed engagement. Asset handoff. Access to brand, domain, and ad accounts.
Weeks 1–2
Foundation
Brand, positioning, copy, sitemap, and creative direction locked in.
Weeks 2–3
Build
Website, landing pages, GHL pipeline, automations, and tracking built.
Week 4
QA & Soft Test
Internal leads through the pipeline. Ad accounts warmed. Creative ready.
May 1 · Fixed
Hard Launch
Paid acquisition live. Speed-to-lead engaged. Full system in market.
10 · Recommended Next Step

Lock in Tier 02.
We start this week.

This is the version we recommend. It's the one that hits May 1 with the full system live — not a partial launch, not a rebuild in month two.

One decision, made this week, is the difference between launching with momentum and launching catching up.

Approve & Kick Off
Net Metering Systems Net Metering Systems
Setup
$2,000 · Complete Growth Infrastructure (Tier 02)
Monthly
$500 + office · SEO + Organic Social together
Performance
$0.25/W · $250/kW · client covers ad spend
Go-live
May 1, 2026 · hard launch
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